Record, tell, publish: communication at the Nicolini Conservatory
Since 2017 we have recorded the Nicolini’s concerts and published them; since the end of 2023 we have coordinated its communication office. At the start of 2025 the Conservatory’s YouTube channel had more than 438,000 views.
Since 2017 we have recorded the Nicolini Conservatory’s concerts and the events it takes part in, and handled their production and publication on its channels. Over the years these have become dedicated pages, with recordings, interviews, rehearsals, trailers and video clips.
Beyond video
Over time came the other pieces an institution needs to tell its story: video mapping for evening events, drone footage, 360-degree videos to watch with a headset too, a photo archive of the most important events, graphics for the website and posters, a publishing calendar for the website, Instagram, YouTube and Facebook, and advertising campaigns.
The communication office
At the end of 2023 the Conservatory’s presidency wanted a proper communication office, to tell the whole city, and beyond, what the Nicolini produces. We coordinate it, with the internal staff, teachers and students who work in it. Since January 2024 it has also included the newsroom of Piacenza Music Pride.
At the start of 2025 the Conservatory’s channels had:
- YouTube: 438,020 views, 1,600 subscribers, 198 videos;
- Facebook: 4,302 followers;
- Instagram: 7,153 views in a month.
Who lent a hand
With COM2, the regional higher-education body, we hosted internships: in 2024 two sound engineers, for the season’s huge number of recordings, and in 2025 a media and marketing specialist for arts and culture.
Cover photo: GR STUDIO SRL, 7 July 2025.
